Buzz for a comics (Exoriare), MMO (next Lego game) etc.
arg+sleeper sells+Article - Promotional game for caritative purpose
In collaboration with Cancer Research UK, aspiring game developers were challenged to create an alternate reality game to serve as a fundraiser for a worthy cause: the fight to cure cancer. The winning team would receive £1300 ($2600USD) seed money to develop a campaign that would be promoted through the Cancer Research UK website, 600 plus stores, mailings to over 20 million people, TV ads, a dedicated island on Second Life, and hundreds of live events and races across the country.
http://www.operationsleepercell.com/help/donations 20/11/2009
arg+sleeper sells+Article - Virtual currency with changing rates
If any of this seems a trifle confusing, the development team set up a Guide to Playing. Operation Sleeper Cell raises money by having individuals and teams purchase virtual currency bonds (BND) that can be spent activating squares on the Grid that will enable missions, live events, story fragments, or special operations. Once a mission is unlocked, everyone is free to play. Sponsors can also purchase advertising ‘cells’ for the game’s front page.
http://www.operationsleepercell.com/help/donations 20/11/2009
Players can donate to acquire BND currencies
The Money - The bit where we need your help
When you donate money, it goes into your secret agent bank account after being converted to The Agency's special currency (the Bond). You can use the Bonds in your bank account to sponsor cells and unlock new missions.
All profits go to Cancer Research UK.
Don't worry, you don't have to play the game in order to donate. If you'd like to sponsor a player, or a team, out of the kindness of your heart, but wouldn't like to play read our full guide to sponsoring cells and sponsorship.
http://www.operationsleepercell.com/game#money