The network, movement, and field needs to
* enable effective feedback loops
** coalesce diffuse interest
** amplify weak voices
** connect players (sources and presenters of information)
** promote sharing data among many stakeholders (investors, staff,
consumers)
** become self-aware
Grasscommons chooses to
* focus on point of purchase (right information at right time)
* provide tools that enable effective feedback loops
* connect to a community of researchers who collect and share
consumer information
* integrate consumer information
** make sources discoverable
** map related data
** translate between sources and presenters
NOTE: CLARIFY ROLE OF COMMUNITY
NEXT:
* Develop Membership Program (network collaborations flower) (solid
foundation for thriving organization)
** Hire director of development
** Gather supporting evidence to convince to potential members
** Market research ... what to potential members want
** Figure out how to preserve integrity of our organization (legal,
social, ...)
** Articulate membership benefits
* HOOZE views (leverage strategic partnerships) (deliver useful tools)
** Market research (e.g., whether WAGN is appropriate for hooze
views, what sort of community supports hooze views)
** One pager
** Gather buyin from Co-op America, CSRWire, AboutUs, Climate Counts,
Center for New American Dream, and OSOEco
** Write grants
** Make it happen
* WAGN (deliver useful tools)
** Propose next level of funding with Meyer for "Clean Crisp Taste"
** Look for an award
** Look for 3rd party publicity (blogging, etc)
* Internal Communication (solid foundation for thriving organization)
** Collect our work and coalesce into a report to the board
** Gather and publish evidence that supports core beliefs
* Logistics (solid foundation for a thriving organization) (stay true
and human)
** Office
** Equipment
** How we meet
** How we stay connected
** Planning the board retreat
** Outsource or create systems to cover soft spots
*** Payroll, bookkeeping, accounting, and taxes
*** Organizational development ... grant writing, partnership, bus-dev
*** Marketing, Blogging, Schmoozing, HR, event planning